Enter the fascinating world of illusions which will trick your confidence in your own senses, but will also amaze you by doing so; the world that will confuse you completely, but also educate you… We promise you will be thrilled because nothing is what it seems, especially not in the Museum of Illusions!

Museum of Illusions started as a unique project which soon became one of the fastest growing education and entertainment places, with locations in more than 30 cities around the globe; and continues to expand! This original concept was launched in Zagreb, Croatia in 2015 and quickly become a recognizable brand and leading attraction in each city where it is launched.

Museum of Illusions offers interactive, immersive and fun experience for children, parents, couples, grandmothers and grandfathers – a perfect, unusual and exciting place for all generations. Amusing and awesome tricks will teach you about vision, perception, the human brain and science so it will be easier to perceive why your eyes see things which your brain cannot understand.

Are you ready for a fascinating adventure? Find the nearest Museum of Illusions and get ready to explore the world of illusions! We are waiting for you!



Museum of Illusions Athens Greece
doha qatar
dubai uae
hamburg germany
kansas city usa
new york usa
riyadh saudi arabia
tbilisi georgia
toronto canada
vienna austria
zadra croatia
zagreb croatia


Our team of experts will walk you through the whole process which includes a business plan, strategy planning, finding the right location for the museum, architectural project and design, supervision in every aspect of the renovation, building up visually attractive and unique space, branding and marketing plans, staff and sales training with accompanying manuals, knowledge of how-to at all levels, business check-up, refreshments and much more.

We offer you support at every step of the project, teaching you how to operate one of our globally recognized museums. If you are interested in this unique opportunity and you share our business and brand vision and values and, above all, our enthusiasm for providing great fun and educational experience for our guests, we are ready to show you what it’s all about!

Franchise Step-by-Step

Filling out the Franchise inquiry form

Introductory call

Creating the financial model with our support

Signing the Franchise Agreement

Shortlist of potential locations, with support and an on-site check from our team

Design of the selected location by our in-house architectural team

3 month fit-out period

2-week training program

Grand opening

On-going support

Franchise costs

  • A one-time franchise fee payment at the time of signing of the franchise agreement
  • Monthly royalty payments corresponding to 15% of the gross sales

What do we expect of you?

  • Finding a suitable location for the MoI
  • Managing local regulations
  • Sourcing and overseeing the Construction
  • Hiring a team following our guidelines
  • Managing operations
  • Lead marketing & sales efforts

What do we provide?

  • We offer over 70 exhibits which we guarantee will trick your eye and deceive your mind
  • Design, layout and architecture of the museum tailor-made for your facility
  • Exhibit setup
  • Our team will instruct you on how to choose a perfect fit for your Smart shop
  • Each exhibit and illusion room comes with exhibit instructions in selected languages
  • Processes and procedures manuals
  • Consultation and support on all aspects of the business plan, including the costs of advertising, development, and payroll budget
  • The rights to the MOI brand in the territory
  • Website and maintenance
  • Marketing support and training
  • Sales and staff training
  • Know-how at all levels
  • Periodic business check-up and refreshment of the exhibits, continuous contact, and support after the opening of the museum

Are you ready for the first step? Please fill out our



Feel free to contact us anytime at