Croatia’s Museum of Illusions – a global success story


Opened in Zagreb in 2015, the Museum of Illusions was founded by two Croatians who have since taken the concept around the world. They speak to Time Out Croatia about their globally successful franchise.
The Museum of Illusions concept was originally launched by the company called Metamorfoza and its founders and current shareholders, Roko Živković and Tomislav Pamuković, in Zagreb in 2015. Their main goal was the concept of edutainment, offering visitors a mix of education and entertainment, interactive and photogenic exhibits and rooms of illusion. Since then, it has expanded rapidly, currently operating at 35 locations around the world, including Toronto, New York, Dubai, Chicago, Athens, Vienna, Paris, Madrid and Istanbul. It has become the largest chain of private museums in the world.

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