Experience the impossible

Find out more about the extraordinary world of illusions and become a part of our fascinating story.

Welcome to Museum of Illusions

Museum of Illusions is the largest and fastest-growing chain of privately held museums in the world. The global success of our brand is not an illusion. It is backed by robust growth and dozens of passionate partners who have embraced this business.


  • Locations



    In over 25 countries across 4 continents




    Smiling visitors worldwide




    of MOI franchisees say they highly enjoy their business

Success stories

Find out more about the inspiring success stories of our franchisees and gain valuable insights into their experiences with Museum of Illusions.

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    Subhi Garbieh

    The Owner of the Dallas and Austin MOI

    "Our first Museum opened in Dallas in 2019, and our relationship with the franchisor team has always been more than just a typical franchise partnership. It has been a true collaboration where we learned, grew, and achieved success together. Despite the challenges posed by Covid-19, we expanded our visitor base and decided to open another Museum in Austin. Now, we are planning to launch a new Museum in Houston in the second quarter of 2023."

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    Maros Róbert

    The Owner of the Budapest MOI

    "Right after my first contact with the MOI founders about opening a Museum of Illusions in Budapest, I was blown away by the professionalism of this young brand. How they treated prospective partners was very unusual for me, offering full transparency about the financial performance of other franchisees and sharing best practices. Today, we are one of the most exciting and most visited museums in the Hungarian capital for both citizens and visitors of Budapest."

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    Adrijana Corluka

    The Owner of the Stuttgart MOI

    "We opened the Museum of Illusions in Stuttgart back in August 2020, but had to close it immediately due to the COVID measures. Although we were only open in the second half of the following year, we achieved results that exceeded expectations. In the current year, we are expecting more than 20% growth. On top of that, in cooperation with the franchisor, we have decided to invest in an additional site in Germany. Overall, it is an incredible and exciting journey. I recommend it to anyone who wants to run their own business, have fun along the way, and achieve great returns."


45+ locations and counting

The first Museum of Illusions opened in Zagreb, Croatia in 2015 and achieved overnight success. Soon after, Museum of Illusions started growing and became an instant attraction in every city where it opened its doors. Join in on the fun!

  • "The Museum of Illusions was launched in Zagreb and is now part of an international group"

  • "From an ambitious pioneering project in Zagreb to the largest chain of private museums in the world"

  • "The Museum of Illusions: bringing mind-bending fun to global audiences"

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People and culture

People that make the magic happen

Discover the fascinating world of the Museum of Illusions, where the magic comes to life through the talented team behind the scenes. Get to know the people and culture that drive the enchantment at the Museum of Illusions.