Museum of Illusions

Franchising opportunity

Be different, make money from the get-go, and get excited about your work again

BECOME A FRANCHISEE
Team members presenting and reviewing growth strategy on a screen, discussing expansion plans and performance in a collaborative meeting setting.

Turn curiosity into a business opportunity

Are you an entrepreneur ready to invest in a concept that attracts attention, drives footfall, and stands out in every market? 

Museum of Illusions offers a unique opportunity to bring an internationally recognized attraction to your city – backed by a model refined over more than a decade.

Locations
70+
In 28 countries across five continents
VISITORS
28M+
Wonder seekers worldwide
EXPERIENCE RATING
4.5/5
Based on 160,000+ reviews

Take part in a worldwide success story

All around the world, from New York City to Johannesburg, Museum of Illusions has become a must-visit destination for locals and tourists alike.

Our immersive, interactive exhibits are designed for the modern visitor: highly shareable, visually engaging, and constantly in demand. The result is strong footfall, repeat visits, and year-round appeal.

With 70+ locations worldwide – over 50 franchise-operated – and continuous expansion, the concept has proven its success across diverse markets.

Mark Collie

Museum of Illusions South Africa (Johannesburg, Cape Town, Durban)

Bringing the Museum of Illusions to South Africa has been one of the most rewarding things I have done. From day one, the team backed me with hands-on support and a proven, low-risk model, which made stepping into a brand-new market feel far less daunting. Visitors arrived from the moment we opened our doors, and the business started generating revenue almost immediately. It's a genuinely fun concept to be part of, and I couldn't have asked for better partners on the journey.

Museum of Illusions Hamburg

Nikolina Lacković

The owner of the MOI Hamburg

When I opened my Museum of Illusions in Hamburg back in 2018, I could not have imagined how strong and successful the franchise network would become.

Today, I am even more proud to be part of this journey and to have contributed to the growth, development, and expansion of the Museum of Illusions brand over the past eight years.

As one of the first franchisees in Europe, we helped pave the way for the network’s expansion and demonstrated the strength and potential of the concept in new markets.

Being part of the Museum of Illusions family has been a rewarding experience, and I am happy to recommend this franchise to future partners.

Nika Fuchkan

Museum of Illusions Nairobi

Since opening our doors, the Museum of Illusions Nairobi has established itself as a unique edutainment destination in East Africa, attracting a diverse audience of families, tourists, schools, and corporate groups. We are especially proud of our school engagement programs and community initiatives, which have helped extend the museum experience to learners from different backgrounds and foster a culture of curiosity and discovery. Supported by the Museum of Illusions franchise network, we have continued to grow while creating meaningful educational and social impact within our community. We are proud to be part of a brand that inspires learning, connection, and innovation across the globe.

Three revenue streams

Visitors enjoying an illusion room experience with bold blue geometric visuals that distort perspective and space.

Experience

A high-demand attraction driven by online ticket sales and walk-in visitors. Strong social media appeal fuels organic marketing and consistent traffic.

Guest participating in an interactive illusion performance at an event, with a live demonstration creating a surprising visual effect for the audience.

Events

Our flexible, interactive spaces are ideal for corporate events, team building, school visits, private celebrations, photo shoots, and more, generating additional revenue beyond daily operations.

Interior of Museum of Illusions shop with shelves of branded merchandise, apparel, and interactive illusion items displayed in a modern retail space.

Shop

Museum shops featuring brain teasers, educational games, and branded merchandise extend the experience and increase per-visitor spend.

70+ locations & counting

We're on a mission to make the impossible accessible. We grew from a single museum in Zagreb to the world's largest privately owned museum chain with 70+ locations spread across five continents and 28 countries.

Visitors interacting in an immersive illusion room with mirrored floor reflections and repeating blue geometric patterns at the Museum of Illusions.

Why invest in Museum of Illusions

Immerse yourself in the extraordinary world of the Museum of Illusions, the largest and fastest-growing chain of privately owned museums in the world. Experience firsthand the remarkable achievements of our brand and become part of our network of satisfied partners.

Proven business model

Reduce usual startup risks with a concept refined over 10+ years and successfully replicated worldwide.

Strong brand awareness

You don't have to build your brand from scratch. Museum of Illusions is a globally recognized brand with a distinctive visual identity and broad audience appeal.

Simple to run

Once up and running, the day-to-day operations are straightforward. You don’t need a large team to deliver a high-quality visitor experience.

Consistent visitor demand

Our locations attract between 100,000 and 300,000 visitors annually, depending on the market – driven by both tourists and locals looking for something different.

Resilient revenue structure

With three revenue streams working together, your business isn’t reliant on just one source – and because most income comes directly from visitors, it’s less exposed to supply chain fluctuations.

End-to-end support

From choosing the right location to opening day and beyond, our team supports you with know-how, design, marketing, and operations.

Now expanding in select global markets

We are actively seeking franchise partners in Asia, the Middle East, Africa, and Latin America.

A typical Museum of Illusions project requires an estimated total investment of approximately USD 1.0 - 1.5 million, depending on the location, size, condition of the premises, local construction costs, and regulatory requirements. This estimate includes the fit-out and other project-related costs required to bring a museum to opening.

Start your journey with Museum of Illusions today.

There are limited territories available for a Museum of Illusions franchise, so let’s make it happen! Fill out the contact form or get in touch at franchising@museumofillusions.com